Building thought leadership, when there are more critics than creators. Live long and propagate.

Monday, June 11

Mac vs. PC is it really the money?

Looks like Computerworld is offering up a special feature on the great Mac vs. PC Debate.

And one of the most common threads of the debate is well Macs are more than PCs. Glad to see Computerworld set the record straight. Windows is cheaper because there is more choice. Apples and Apples, they are fairly close with a few minor details, as long as you compare the right class of machine. Same is true for cars. If you compare, lets say a Kio Rio and a Mini Cooper, the Mini Cooper will look totally over prices all though both have an engine, keyless entry, AC, and a stereo. Clearly they aren't apples for apples, but they do the same thing. What do you think, does DJ Shadow have it right, or is it really.....the media?

The important question for any company when planning the product strategy is defining who they'd like to be: everything to all people or the be-all product for selected people. Unfortunately it is pretty difficult to be the everything to all with limited resources, but that doesn't stop people from trying. More often than note it is better to start with strategy 2 and grow into strategy 1 then try to do everything before you are ready.

Now is a good time to look at Starbucks (Well really Peet's since Starbucks admittedly copied their former employers). They started off selling premium coffee to people who cared and didn't mind spending premium cash for a "better" cup of coffee. So they continues on the path, seeking out the coffee seekers. Eventually they caught on that adding flavored sugar syrup and focusing on the experience, a few extra people joined the premium coffee seeker club. Sure enough, over a few years, everyone came to appreciate the creamy sugary coffee the shop was peddling, and everyone else wishes they started selling $3-5 coffee. So did Starbucks try to sell to everyone? Nope, they decided to sell to a few and the masses followed. Even Walmart took the same strategy by focusing on the small markets lacking affordable shopping options.

Focus....and the masses may come to you (or you can make a tidy profit while you wait for the masses, without spreading yourself too thin.)

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