Logos Smogos

Quite a few of Business 2.0's fast growing net companies were interesting. One of my favorite new school business ideas is the Logo Works. I don't remember who was first, but this is one of the best concepts around for a small business without the time or the design skills to build a logo. At my company, finding a logo was a 2 year process where no one could agree. Our designer was ready to strangle our team and now has a portfolio full of concepts. So paying a fixed fee, for a fixed number of concepts, is a great idea. Basically it lets you cut to the chase and get your logo. As you can imagine, a million other companies are doing the same thing; hire a team of designers who spit out concepts. It is really a great way to get your feet wet as a designer, and still get paid. Win win for everyone.

How many concepts did it take for the 2012 Olympic team take to come up with this? Can anyone tell me what this is, and how it says Olympics or London? Pretty hideous color and shape combo. This looks like a combo of skewed Tetris shapes. I think it's time to go back to the drawing board. Maybe the Logoworks team will step up to the plate.


Thanks to PC Spy for alerting me to the travesty of design taking place over in England! There are also some great alternative concepts over at PC Spy as well.