The battle for the
virtual server throne is on. A few days ago
searchservervirtualization.com posed the question, who is using
Microsoft's solution? Open-source challenger,
Xen has tons of benchmarks about the performance of their
hypervisor. And this week a user fires back singing the praises of
Microsoft's Virtual Server. Scrolling through the comments, it only took 3 before a
VMWare fan piped in about
FUD (fear, uncertainty, doubt), chastising the user's story praising Microsoft. In the war of the Virtual Servers, we are still in the early goings, but as with all tech battles, the challenger, the incumbent or the fans accuse the other of defending their market position with BS to throw off the marketplace and prospective customers.
Let's do a quick web search to get a handle on how prevalent these FUD accusations are. I did a search for a few top of mind tech companies, and a general search for the term.
FUD:
5.65MApple and FUD:
1.25MApple and FUD without Microsoft:
189,000VMware and FUD:
662,000Microsoft and FUD:
1.37MSun and FUD:
1.25MSun and FUD without Microsoft, Oracle or Apple:
633,000Oracle and FUD:
956,000EMC and FUD:
131,000Blog Search for FUD:
833,888Blog Search for FUD without Oracle, Sun, Microsoft and Apple:
28,757Looks like Microsoft, Sun, Apple, and Oracle account for about 2/3 of the web references to FUD. Interestingly enough 97% of blog references to FUD include references to one of these four companies. You'll also note these organizations have some of the most famous, and infamous Silicon Valley
CEOs. Coincidence? I think not.
Here's the moral: increasing your 'thought leadership' or blog comments only requires a quick mention of
FUD.